WildAid's mission is to end the illegal and unsustainable wildlife trade in our lifetimes by reducing demand through public awareness campaigns and providing comprehensive marine protection. The illegal wildlife trade is estimated to be worth $5 - $10 billion (USD) per year and has drastically reduced many wildlife populations around the world. Just like the drug trade, law and enforcement efforts have not been able to resolve the problem. Every year, hundreds of millions of dollars are spent protecting animals in the wild, yet virtually nothing is spent on stemming the demand for wildlife parts and products. WildAid is the only organisation focused on reducing the demand for these products, with the strong and simple message: when the buying stops, the killing can too.

With an unrivaled portfolio of celebrity ambassadors and global network of media partners, we are able to deliver high-impact, culturally-sensitive multimedia campaigns, leveraging well over $100 million (USD) in pro-bono media support, and reaching up to 1 billion people every week.